Strategic Growth Planning

How Hopland Fulfillment Helped Mud Pie Optimize Operations and Plan for the Future

At Hopland Fulfillment, we don’t just manage logistics—we help brands think strategically about their future. When beloved lifestyle brand Mud Pie needed expert guidance to evaluate their long-term distribution strategy, they turned to Hopland Fulfillment for consulting support rooted in operational expertise and data-driven decision making.

The Big Question: Stay or Move?

Mud Pie faced a pivotal decision: should they continue operating out of their existing distribution center, or invest in a brand-new facility to accommodate future growth?

They needed a partner who could provide an objective analysis of their current infrastructure’s capabilities—and that’s where Hopland came in.

Our Role

Hopland Fulfillment worked closely with Mud Pie’s leadership and operations teams to evaluate both current and future distribution needs. Here’s how we supported their strategic planning:

• Facility Assessment: We conducted a full analysis of Mud Pie’s current distribution center, evaluating space utilization, flow, and throughput potential. Using real operational data, we determined that—with the right optimizations—the current building had the capability to handle significantly more volume than previously realized.
• Greenfield vs. Existing Facility Comparison: We developed a detailed greenfield plan for a potential new facility and compared it side-by-side with an optimized layout for the existing one. This allowed Mud Pie to weigh costs, scalability, infrastructure requirements, and future flexibility—armed with real insights, not just projections.
• Slotting Strategy Design: To maximize efficiency, we analyzed Mud Pie’s item and order profiles, factoring in seasonality, SKU dimensions, and demand patterns. This informed a smart slotting strategy designed to streamline picking, reduce labor, and improve warehouse flow.
• Replenishment Strategy Overhaul: We redesigned the replenishment process, reducing stock movement delays and helping Mud Pie achieve faster turn times on orders—an essential factor in peak season performance.

The Outcome

With Hopland Fulfillment’s guidance, Mud Pie:

• Gained clarity and confidence about the capabilities of their current facility.
• Delayed or avoided the significant capital expense of building new infrastructure.
• Enhanced throughput and reduced order cycle times through better slotting and replenishment strategies.
• Built a more scalable, efficient fulfillment model that supports long-term growth.

The Hopland Difference

Our work with Mud Pie highlights how Hopland Fulfillment brings together strategic insight and operational know-how to help brands make better decisions—not just for today, but for years to come.

Whether you’re growing fast, navigating a transition, or just trying to get more out of your current logistics setup, Hopland Fulfillment is here to help.

Let’s talk about the future of your fulfillment.

Contact us to learn how Hopland Fulfillment can support your next phase of growth with expert consulting and hands-on support.